In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast– for its audience. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way. Event marketing is certainly nothing new, but recently e-commerce brands have begun experimenting with Experiental Marketing – in a word, it’s the power of experience – as a way to connect with their customers offline. By making events a part of their marketing strategy, e-commerce brands have an opportunity to grow their business by using events to generate new leads, nurture strong relationships with their prospects and customers, and increase their overall sales and revenue.If that’s not enough to convince you, here are three key reasons why you should start embracing events:
Regardless of whether or not you’re able to close a sale right then and there, every single person attending that event can be considered a hot lead that you can follow up with later.
MAYA LA Gran Feria International
Octubre 17-18, 2020
Los Angeles California