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888-557-5057

La Fusion Magazine The New Way to Reach the Hispanic market

We are LA Fusion Marketing THE TARGET

Passionate Marketing Experts

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For the past 25 years, we have helped businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, limit your turnover, and put you on a solid track to success and profit.

Our Analytical Approach

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Being a small company, LFM charges rates much lower than most market research firms ... and offers more experience in the field of effectiveness research. 

Research projects are generally less than $5,000.   For consulting, we can often offer "Free Sampling Planning Services" by negotiating our fee with  who will distribute your samples

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LA FUSION Sampling  has full-service capabilities: developing promotion plans, sampling plan development, executing the details, product sampling auditing, and measuring results. We've published product sampling white papers. In short, we'll help you improve trial rates and deliver product sampling ROI!

Types of sampling include: event sampling, request sampling, professional sampling, direct mail sampling, guerilla sampling, intercept sampling, integrated marketing sampling and initiative sampling.

Services We Provide


ONE STOP SHOP FOR ANY OF YOUR MARKETING NEEDS

Events from $1,500 to $25,000

La Fusion Marketing & production has a big connection with all events promotes and can save you more than 33% of any sponsorship available, plus we produce our own events. 


4/27/2019

Fiesta Broadaway 2019

11pm - 6pm

Broadway Street

+ Event Details

4/27/2019

Fiesta Broadaway 2019

Entering it's 30th year, Fiesta Broadway is L.A.'s signature Cinco de Mayo event. Fiesta Broadway, the largest Cinco de Mayo festival in the country,  is produced annually by All Access Entertainment, L.A.'s leading cultural event organizer. The festival is held in Downtown Los Angeles along Broadway and around the streets of City Hall. There are a host of opportunities for your brands and products to meet the 200,000+ festival attendees while they enjoy performances by well-known Latin American artists and authentic food from local-area vendors. Carnival-style games and rides fill out the fun! 

11pm - 6pm

Broadway Street

5/ 5/2019

Cinco de Mayo Coliseun of Los Angeles

12pm - 10pm

Los Angeles Coliseum

+ Event Details

5/ 5/2019

Cinco de Mayo Coliseun of Los Angeles

Free party for the whole family on Sunday the 6th at the Los Angeles Coliseum. Enjoy the music of El Coyote and his Band, Los Huracanes del North, Enigma Norteño, Virlan García. Telemundo 52's Ana Patricia Candiani, Dunia Elvir, Alejandro Navarro and Yara Lasanta will be there.
10'x10"  Space star at $2,500

12pm - 10pm

Los Angeles Coliseum

9/13-14-15/2019

El Grito de Fiestas Patrias de Independencia Bell Gardens

12 NOON - 10 pm

6662 Loveland St, Bell Gardens, Ca

+ Event Details

9/13-14-15/2019

El Grito de Fiestas Patrias de Independencia Bell Gardens

VETERANS PARK, BELL GARDENS 

CELEBRATION AT VETERANS PARK, BELL GARDENS, CA WITH 50,000 ATTENDEES IN 3 DAYS EVEN.

THE VETERANS PARK, in the heart of Dow town Bell Gardens, CA is getting geared for the upcoming ‘ Fiestas Patrias de Independencia” on September 13-14-15, 2019 This is the opportunity to showcase your products and services to more than 50,000

potential consumers, through a memorable family event that is being promoted through extensive Media packages, which includes: Radio, TV, and Print (Newspapers & Magazine), and all the School in the Bell Garden District School prior to and during the Festival.

The three days Festival is once again promoted and recognized as one of the major California Festival by a variety of local and national media and community organizations. If you didn't receive our sponsor packages, or if you need additional information, please e-mail me at roscal@lafusionmarketing.com

Thank you, I look forward to your participationhttps://www.eventbrite.com/e/el-grito-fiestas-patrias-de-independencias-bell-gardens-ca-tickets-64588050598

12 NOON - 10 pm

6662 Loveland St, Bell Gardens, Ca

12/11-12/2019

Las Mañanitas de la Virgen de Guadalupe

4pm - 10pm

Plaza Olvera Los Angeles CA

+ Event Details

12/11-12/2019

Las Mañanitas de la Virgen de Guadalupe

The Tradicional Mañanitas de la Virgen De  Guadalupe.. 

4pm - 10pm

Plaza Olvera Los Angeles CA

Proyects

Bubbly Sparkling Wate

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If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.

Naturas Foods

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Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Drink Up

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Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Frito Lay

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Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Maxpresso Cafe

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Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Yucateco

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Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

PAst and Presents Client

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Video

Chapin Summer Festival 

Past adn Present Clients

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Contact Us

Hire Us and See Positive Results

We believe that a business with a great marketing team can make an impact on the world. Take the first step and contact us and together, we can reach your company's goals.


LA FUSION MARKETING, Inc.

17451 Mt Herrmann St, Fountain Valley, California 92708, United States

(888) 557-5057

Hours

Monday - Friday: 9am - 5pm

Saturday - Sunday: Closed

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Looking for “New & Innovative” Ways to Sample?

Additional Information

Brand marketers continue to be challenged to come up with “new & innovative” ways to sample. 


But history suggests that the terms “new & innovative” for sampling, often leads brands down the path of a poor return-oninvestment. 


Why? 

The term “New” suggests that there is little experience behind the program’s concept or type of execution. This totally contradicts one of the key principles of effective sampling: Established programs are normally more effective since each execution has been improved, which results in better trial and purchase conversion results for participating brands. The term “Innovative” generally implies that established or more traditional types of sampling are outdated; when in fact the reason why these programs have been around a long time is, because they work! Research results indicate these programs are successful at building trial and purchase conversion and that’s why brands continue to participate in them. This leads us to the old saying, “If it ain’t broke, don’t fix it!”. Thinking outside the box So what is a brand marketer to do, when faced with the challenge of exceeding last year’s business results, but with a smaller promotion budget? 


How can a brand improve the ROI of their sampling plans without going down the path of investing in a risky, unproven program? Answer? By utilizing the advice of sampling experts, like LFM. We can help you compare various programs and make ROI assumptions based on past results. We will assist you in looking at past proven program, to see what we can do to improve the ROI. Starting from a standpoint of your targeting, if your brand was able to successfully convert moms with kids in the past, we may be able to take a look at the data to see if you should be targeting moms with younger children, or moms with teens. We’ll help you look at all the elements of targeting to make sure you get the best possible results. The next area of opportunity is in program fees. Brands need to work with suppliers to understand all the costs involved with a program. Brand marketers should have suppliers compete for the business where appropriate; substantial savings can often be found by comparing supplier capabilities. (Note: cheaper is not always better!) 


 HOW TO CONTACT US: 

LA Fusion  Sampling 

 www.lafusionmarketing.com 

17451 Mount Herrmann St. Suite G, 

Fountain Valley, CA 92708  

(888)557-5057 

carol@lafusionmarketing .com 


What about other costs? 

If a brochure adds no value to your sample, why print it? If a coupon isn’t required to get consumers to purchase your product, why offer it? Maybe you need media to support your program; maybe you don’t. 

We can advise you in that area as well. Review every layer of cost in your program to make sure it adds value. One of the key drivers of sampling waste is re-sampling the same consumer. While an established program might be a safe investment, have you done everything you can do to minimize sample waste? If your samples are packed 500 to a case, you can often eliminate a lot of re-sampling by -packing them in smaller case sizes (A vendor might send two cases of 500 samples to a school that only needs 800 samples, since they don’t want to short them. 

This will result in 200 wasted samples.) Review this issue with your supplier. Of course you can’t invest in “proven programs” if you’ve never measured results! This is a necessary step to improving ROI. Most brands feel they can’t afford to measure results. In today’s economy, you can’t afford not to! Don’t use another brands data; what works for one brand (or category) may not work for another. Know if the program you participate in is driving trial and purchase conversion better than the other programs available to you. Test a small program before expanding it nationally. In summary, it’s not necessary to reinvent the wheel! There are many established sampling programs with proven results available to brands that need to reach their target audience with a product sample. The overhead involved with creating an established program was paid for a long time ago (by some other brand) and because of that, the distribution fees are usually quite reasonable. In this tough economy, what Marketing Director or VP won’t ask what return-on-investment was received behind the brands product sampling programs? Brand marketers need to make sure they’ve reviewed all the costs and made sure the program is as efficient (and effective) as possible. 

Product Sampling

Product sampling was never meant to be a risky, short-term promotion; it’s the way to continually build the brands franchise over the long-haul. The pendulum for “New & Innovative” has swung the other way; it’s no longer the latest buzzword for product sampling. “Fiscally Responsible” should be the brand marketers desired result of all product sampling investments. “New, brand-loyal consumers” will be the end-result of your sampling tactics.

Find out more